Innerfetch API vs People Data Labs
People Data Labs compared with Innerfetch API: $100 for 1,000 company records against our price, data freshness, customers and competitors, and where PDL wins.
People Data Labs (PDL) sells large person and company datasets through an API and as bulk files. It bills per match: a lookup that finds nothing is free. A new data release comes out each month.
Innerfetch API is a company data API. You send a domain and get the company profile, plus the company’s customers, competitors and vendors, each with the public page that shows it. We have no person dataset and no person search.
Prices
PDL’s Pro company plan costs $100 a month for 1,000 records, or $0.10 a record. The comparison table on the same page says “starting at $98”. Annual billing saves 20%. The free plan has 100 company records a month, and on it e-mails, phones and addresses are hidden.
On Innerfetch API, every call has a fixed price in credits, and credit packs need no subscription. The table below shows the cost of 1,000 company profiles.
Two jobs, two tools
PDL is strong when you need people at scale: find a person, enrich a person, or load a dataset into a warehouse. Innerfetch API is strong when you need to understand one company and its market: who it sells to, who it competes with and what it buys.
Innerfetch API vs People Data Labs, row by row
| What you get | Innerfetch API | People Data Labs |
|---|---|---|
| 1,000 company profiles cost | $11.98 on the Scale plan; $29 pay as you go | $100 on the Pro plan (1,000 records a month) |
| Pay as you go | Yes. Credit packs from $29, valid for 12 months | No; monthly or annual plans |
| Free trial | 200 credits for 30 days with a work e-mail, no credit card | Free plan with 100 company records a month |
| Commitment | None. Monthly plans, cancel at any time | Monthly plan; annual saves 20% |
| How fresh | Stored data that refreshes in the background; add fresh=true to refresh a company now | Stored dataset with a new release each month |
| Company details | Industry, headquarters, headcount range, founded year, tech stack, e-mail pattern, open roles, executives | Firmographics, headcount by role and month, funding, company hierarchy |
| Customers of a company | Yes, each with the public page that names it | No |
| Competitors of a company | Yes, each with the reason it is there | Not found in the company schema |
| Vendors a company uses | Yes, each with the public page that names it | Not published |
| People at a company | People of the company found on the public web | Person dataset with search and enrichment |
| Work e-mail | Lookup with a verified, likely or unknown status | Yes, on paid plans |
| Phone numbers | No | Yes, on paid plans |
| Funding and revenue | No | Yes, total funding and rounds |
| When nothing is found | 1 credit for a domain that is not a company; free in a batch | Free; billed per match |
| AI agents | MCP server with the same API key | No official MCP server found |
| Pay per call without an account | Yes, agents pay each call in USDC | No |
| Rate limit | 300 requests a minute per key on every paid plan | 1,000 a minute on company enrichment for paying customers |
Facts about People Data Labs come from its own public pages, verified in October 2026. Prices change, so check the sources below before you buy. "Not published" means we could not find the fact on a public page.
Where Innerfetch API wins
- A lower price for 1,000 company profiles
- Credit packs with no subscription
- Customers, competitors and vendors of a company, each with the public page that shows it
- Add
fresh=trueto refresh a company now, not at the next monthly release - An MCP server for AI agents
Where People Data Labs wins
- Large person and company datasets, also sold as bulk files
- Headcount by month, country and role, with growth rates
- Company hierarchy, with parents and subsidiaries
- Person search and enrichment with e-mails and phones
- Billed only when a record matches
Choose Innerfetch API if
- You need company profiles at a lower price per company
- You need to know who a company sells to, competes with or buys from
- You want fresh data on demand
Choose People Data Labs if
- You need a person dataset or person search
- You need headcount history or company hierarchy
- You want bulk data files for a warehouse
Innerfetch API vs People Data Labs, answered
How much does People Data Labs cost per company?
Its Pro company plan is $100 a month for 1,000 records, which is $0.10 a record. Annual billing saves 20%. The free plan has 100 records a month.
Does People Data Labs charge when nothing matches?
No. Its docs say it charges per match, and a call with no match answers 404.
How fresh is People Data Labs data?
Its docs say a new release comes out each month. On Innerfetch API, stored data refreshes in the background, and fresh=true refreshes a company now.
Should I use both?
Yes, if you need people data at scale. Use People Data Labs for persons and Innerfetch API for company relationships with source links.
Sources
- People Data Labs company pricing
- People Data Labs docs: company enrichment
- People Data Labs docs: company schema
- People Data Labs docs: data updates
Checked in October 2026. Our own prices come from our pricing page.
Run the same companies through both
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